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🚚 FREE DELIVERY ON ORDERS OVER DKK 1,500 - Delivery 1-3 working days 🚚
🚚 FREE DELIVERY ON ORDERS over DKK 1,500 Delivery 2-4 working days 🚚
Free delivery on orders over DKK 1,500.

Delivery 1-3 working days

call us

+45 20417023

Write to us

Find us

7500 Holstebro

Welcome to InnoFitness

At InnoFitness, we focus on selling fitness equipment to individuals and associations in Denmark, Sweden and Germany.

So if you would like to start building your own home gym, or need guidance in connection with a larger purchase, please contact us. We usually find a good solution for all customers.

For larger purchases, we are also happy to make an offer, so you can safely write to us about what you want, and then we will probably figure something out.

You can start by contacting us here .

Examples from our customers

Selection from our Trustpilot reviews

Great place to shop and great service! Got help on a Saturday with my dumbbells even though I hadn't bought them there! So now I have bought an OL rod, which arrived quickly and everything was as it should be 👌 5 stars out of 5 from here

Kim Kristensen

Yes, great service👍
Can only recommend this place.
Get help even on a Saturday!

Brian Skov Magnussen

Good prices and good for making deals

Today I picked up an exercise bench, a pair of adjustable dumbbells and some floor mats from InnoFitness. It went without any problems.

The type of exercise bench looks exactly the same as you see in e.g. fitnessworld at the free dumbbells.

Now, I haven't had the equipment long enough to comment on the durability and quality. But the service I can say is top notch, the company actually announces the delivery times and is quick to respond to inquiries regarding product questions.

It is not easy for a start-up company - especially not after corona and the blockade in the Suez Canal have pushed freight prices and times into the sky (over 200% higher than they have been previously). Based on those terms, InnoFitness is doing very well.


We have just bought a super delicious rowing machine through InnoFitness and have had a good and constructive dialogue throughout the process.
4 stars because there was a very long delivery time due to the blockage in the Suez Canal.


Super good quality strength training products..!!!

The agreed delivery time is correct and the prices are absolutely competitive compared to the rest of the fitness market in DK 💪

Owner Jesper is careful to buy only quality products and is always available for a chat over the phone or by email.

Can only highly recommend shopping at Innofitness

Lars Halberg

Fantastic service

Very good service, sharp prices and good delivery time even in a pressured market
It certainly won't be the last time I shop here

Thomas Hvidberg-Hagen


I have bought adjustable dumbbells from them and before I bought I was skeptical about the whole thing as the prices were very low. However, after writing with them, I quickly found out that it was true enough. All in all, piss good service, solid quality in the product, and insane price. Highly recommended!!!

Jeppe Jessen

Very good experience

Great experience! They respond quickly to emails and have not been able to find anywhere else with sp cheap prices, the quality of the product is just as expected!

Mathias, we'll do it

Polite and easy operation

Polite and easy operation


Huge gift

Huge gift from here. Fast and friendly service via email for even the smallest questions.
Good quality products for cheap money. Haven't been able to find cheaper prices on Danish websites.

The missing star is because I didn't get the item I wanted, but I was compensated with an at least as good product and one of their battery coolers.

Tommy Lindevang Hansen

Quality and service.

Good and competent service. The delivery was a bit late, but I was informed and kept up to date throughout the process, so they don't deserve to lose a star for that - Although of course delay is always inconvenient :-)

The dumbbells are of good quality and for the price the best I have found. The next order must be set heavier, it is certainly not the last order from me.

Patrick TS

Good experience

Good experience.
Booked an item that had a short delivery time and just paid for it when I picked it up. Super nice service.

Steffen R

Nice experience

Friendly people when picking up goods. Quick response and accommodating to the email. The product works immediately here after a week of using it. They get 5 stars despite the wait of just over a few months because they state it on their website. Long waiting time is of course tiring, but waiting blindly is immeasurably tiring.

Claus André Johansen

Good service

Good service. Even outside their working hours, the phone is answered.

Anders Haubroe

The blog

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    October 11, 2021 Mads Jensen

    Kettlebells - The ball that can do the most

    Equipment for the home is a super good idea if you want to get a little more out of your training...! See more at FitbyNibber I have set 3 requirements for the equipment I want to show today. Equipment that...

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Our Shop


7500 Holstebro
CVR: 37627666

Tel. 20417023